WRITING SAMPLES

Articles, blog posts, and press releases written by Natasha Overin

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KARMA USES AUTOMOBILITY LA TO SHOWCASE TECH-FOCUSED ECOSYSTEM TO DRIVE ITS CONTINUED GROWTH

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Karma Automotive, the Southern California-based high-tech mobility incubator, will use its first major North American auto show presence to showcase its technology, design and product story during AutoMobility LA and the 2019 Los Angeles Auto Show.


“Karma is evolving beyond a car company to become a tech-driven brand equally focused on being an important engineering, design, customization resource and high-tech incubator to others,” said Karma CEO Dr. Lance Zhou. “As the only company creating and building cars in Southern California today, Karma’s presence at these two major automotive forums reinforces our commitment to and our investment in the region.”


NVIDIA DRIVE AGX PLATFORM TO SUPPORT NEXT-GENERATION AUTONOMOUS ELECTRIC VEHICLES

Karma will leverage both NVIDIA DRIVE AGX Xavier and DRIVE AGX Pegasus AI computing platforms for its autonomous driving systems. At the core of the DRIVE AGX platform is the auto-grade NVIDIA Xavier system-on-a-chip, the first processor developed for autonomous driving. It incorporates six different types of processors for running redundant and diverse algorithms for AI, sensor processing, mapping and driving.


Delivering up to 320 TOPS of performance, the DRIVE AGX platform can run an array of deep neural networks simultaneously and is designed to safely handle highly automated driving in preparation of an autonomous future.

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AMAZON AWS AND BLACKBERRY QNX DEMONSTRATE SECURE AND INTELLIGENT VEHICLE SOFTWARE PLATFORM AT CES 2020

With the Amazon Web Services powered BlackBerry platform, automotive OEMs can expedite their vision of continuously and quickly bringing innovative connected vehicle services to market, ranging from cockpit personalization, vehicle acoustic conditioning, vehicle health monitoring, and advanced driver assistance systems (ADAS) features. 


Car companies can also leverage this platform for their new software-centric electric car and autonomous platforms, enabling essential functions such as continuous EV battery life monitoring and prediction and providing important security updates and seamless updates of vehicle software features to delight their customers, and drive monetization of vehicle data while exercising control over data access.

MCLAREN SHOWCASES VEHICLE TECHNOLOGY AT SILICON BEACH DEW EXPO

While many automotive manufacturers are still adapting to shifting industry trends and consumer expectations, McLaren is paving the future of automotive engineering. McLaren Applied Technologies, a division of McLaren Group, has diversified itself in high-technology, including involvement in industries including healthcare, public transport, automotive and motorsport.

McLaren's success in technology is embedded in the brand's racing history, thanks to its long-proven capabilities on the world's racetracks, and the continued innovation necessary to compete in Formula 1. This penchant for expansion allows Mclaren to assemble a team of top engineers, scientists and data analysts, and apply this racing directly to their innovative automotive division. 

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KARMA AUTOMOTIVE UNVEILS SC2 HYPERCAR CONCEPT AT AUTOMOBILITY LA AND LOS ANGELES AUTO SHOW

A striking full BEV concept, SC2 delivers an impressive 1,100 HP and advances from 0 to 60mph in under 1.9 seconds. Front and rear mounted twin electric motors deliver 800 kW peak power, with 10,500 lb.-ft (14,000 Nm) wheel torque. SC2 provides 350 miles of pure electric range, and is equipped with carbon ceramic brakes, a push-rod operated racing suspension and a Karma torque vectoring gearbox. An ultrasonic dynamic regenerative panel gives SC2 high performance handling and hand braking expected in an electric hyper car.


The result is a vehicle as adept at navigating the tight curves and adrenaline-inducing straights of California’s mountain, canyon and coastal regions as it suited to stun Hollywood’s elite along Los Angeles’s famed Rodeo Drive.

DISCOVERING BEAUTY WITH ASTON MARTIN CHIEF CREATIVE OFFICER MAREK REICHMAN

What makes a car beautiful? How do universal forms and scientific laws converge to engineer technologically advanced, artful automotive experiences in sync with the natural world?

During an intimate gathering with Aston Martin Beverly Hills at Soho House West Hollywood, Marek Reichman, Chief Creative Officer of Aston Martin, revealed the sources of beauty inspiring Aston Martin’s timeless design.

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KARMA DEBUTS GLOBAL DESIGN STUDIO AT CORPORATE HEADQUARTERS

Southern California-based luxury electric vehicle automaker and high-tech incubator Karma Automotive unveiled its new dedicated design studio at its global headquarters in Irvine, Calif., before a group of local stakeholders, business leaders, and employees.


The state-of-the-art studio further establishes Karma Design as a dedicated business unit for the company, to both drive the company’s unique design identity and syndicate its styling services.

The 12,000-square-foot design studio represents a multimillion-dollar investment and underscores Karma’s efforts to enhance and grow its design services. The new studio strengthens the company’s design capabilities as it readies itself for both future Karma design projects and those on behalf of other OEMs and startups...

WOMEN BEHIND THE WHEEL: ASTON MARTIN BEVERLY HILLS HOSTS FEMALE-FOCUSED DRIVING EXPERIENCE

It’s not every day a dozen Aston Martins drive in a convoy through the streets of Beverly Hills. Even rarer? All the drivers are women.

Aston Martin Beverly Hills hosted a women's drving experience with President of Aston Martin Americas, Laura Schwab, at the Beverly Hills Hotel.

In 2018, over half of the top 20 automotive companies had zero women on their executive teams, leaving just 8% of women as executives in the top 20 motor vehicle companies in the Fortune Global 500. At a time when over half of C-Suite leaders in the global automotive industry point to women as a critical pool of underutilized talent, Schwab's success is bringing the industry up to speed. 

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PARTNERSHIP WITH CHARITY FUNDRAISING PLATFORM OMAZE TO SUPPORT CONSERVATION INTERNATIONAL

Karma Automotive announced it will be partnering with online fundraising platform Omaze to support environmental nonprofit Conservation International. The campaign offers one fortunate winner one of the first 2020 Karma Revero GT units ever produced.


Campaign donations supporting Conservation International will further the nonprofit’s efforts in safeguarding ecosystems integral to the planet’s health. Through cutting-edge science, policy, and partnerships, Conservation International has secured 1,200 protected regions across 77 countries, with over 601 million hectares of critical land, marine and coastal areas protected. Conservation International works to enact change at every level – from groundwork in remote villages to high-level governmental advocacy – moving societies toward a healthier, more sustainable path.

 

©2020 by Natasha Overin