Natasha Overin is a strategic and passionate communications professional with a proven track record of successfully developing and executing global communications across technology, luxury and mobility industries. Entrusted by marketing, sales and C-Level executives to consistently deliver intelligent and creative PR strategy, Natasha helps organizations maintain a positive reputation and build brand value while making a positive impact.
Press releases written by Natasha Overin
KARMA USES AUTOMOBILITY LA TO SHOWCASE TECH-FOCUSED ECOSYSTEM TO DRIVE ITS CONTINUED GROWTH
Karma Automotive, the Southern California-based high-tech mobility incubator, will use its first major North American auto show presence to showcase its technology, design and product story during AutoMobility LA and the 2019 Los Angeles Auto Show.
“Karma is evolving beyond a car company to become a tech-driven brand equally focused on being an important engineering, design, customization resource and high-tech incubator to others,” said Karma CEO Dr. Lance Zhou. “As the only company creating and building cars in Southern California today, Karma’s presence at these two major automotive forums reinforces our commitment to and our investment in the region.”
NVIDIA DRIVE AGX PLATFORM TO SUPPORT NEXT-GENERATION AUTONOMOUS ELECTRIC VEHICLES
Karma will leverage both NVIDIA DRIVE AGX Xavier and DRIVE AGX Pegasus AI computing platforms for its autonomous driving systems. At the core of the DRIVE AGX platform is the auto-grade NVIDIA Xavier system-on-a-chip, the first processor developed for autonomous driving. It incorporates six different types of processors for running redundant and diverse algorithms for AI, sensor processing, mapping and driving.
Delivering up to 320 TOPS of performance, the DRIVE AGX platform can run an array of deep neural networks simultaneously and is designed to safely handle highly automated driving in preparation of an autonomous future.
AMAZON AWS AND BLACKBERRY QNX DEMONSTRATE SECURE AND INTELLIGENT VEHICLE SOFTWARE PLATFORM AT CES 2020
With the Amazon Web Services powered BlackBerry platform, automotive OEMs can expedite their vision of continuously and quickly bringing innovative connected vehicle services to market, ranging from cockpit personalization, vehicle acoustic conditioning, vehicle health monitoring, and advanced driver assistance systems (ADAS) features.
Car companies can also leverage this platform for their new software-centric electric car and autonomous platforms, enabling essential functions such as continuous EV battery life monitoring and prediction and providing important security updates and seamless updates of vehicle software features to delight their customers, and drive monetization of vehicle data while exercising control over data access.
MCLAREN SHOWCASES VEHICLE TECHNOLOGY AT SILICON BEACH DEW EXPO
While many automotive manufacturers are still adapting to shifting industry trends and consumer expectations, McLaren is paving the future of automotive engineering. McLaren Applied Technologies, a division of McLaren Group, has diversified itself in high-technology, including involvement in industries including healthcare, public transport, automotive and motorsport.
McLaren's success in technology is embedded in the brand's racing history, thanks to its long-proven capabilities on the world's racetracks, and the continued innovation necessary to compete in Formula 1. This penchant for expansion allows Mclaren to assemble a team of top engineers, scientists and data analysts, and apply this racing directly to their innovative automotive division.
KARMA AUTOMOTIVE UNVEILS SC2 HYPERCAR CONCEPT AT AUTOMOBILITY LA AND LOS ANGELES AUTO SHOW
A striking full BEV concept, SC2 delivers an impressive 1,100 HP and advances from 0 to 60mph in under 1.9 seconds. Front and rear mounted twin electric motors deliver 800 kW peak power, with 10,500 lb.-ft (14,000 Nm) wheel torque. SC2 provides 350 miles of pure electric range, and is equipped with carbon ceramic brakes, a push-rod operated racing suspension and a Karma torque vectoring gearbox. An ultrasonic dynamic regenerative panel gives SC2 high performance handling and hand braking expected in an electric hyper car.
The result is a vehicle as adept at navigating the tight curves and adrenaline-inducing straights of California’s mountain, canyon and coastal regions as it suited to stun Hollywood’s elite along Los Angeles’s famed Rodeo Drive.
DISCOVERING BEAUTY WITH ASTON MARTIN CHIEF CREATIVE OFFICER MAREK REICHMAN
What makes a car beautiful? How do universal forms and scientific laws converge to engineer technologically advanced, artful automotive experiences in sync with the natural world?
During an intimate gathering with Aston Martin Beverly Hills at Soho House West Hollywood, Marek Reichman, Chief Creative Officer of Aston Martin, revealed the sources of beauty inspiring Aston Martin’s timeless design.
KARMA DEBUTS GLOBAL DESIGN STUDIO AT CORPORATE HEADQUARTERS
Southern California-based luxury electric vehicle automaker and high-tech incubator Karma Automotive unveiled its new dedicated design studio at its global headquarters in Irvine, Calif., before a group of local stakeholders, business leaders, and employees.
The state-of-the-art studio further establishes Karma Design as a dedicated business unit for the company, to both drive the company’s unique design identity and syndicate its styling services.
The 12,000-square-foot design studio represents a multimillion-dollar investment and underscores Karma’s efforts to enhance and grow its design services. The new studio strengthens the company’s design capabilities as it readies itself for both future Karma design projects and those on behalf of other OEMs and startups...
WOMEN BEHIND THE WHEEL: ASTON MARTIN BEVERLY HILLS HOSTS FEMALE-FOCUSED DRIVING EXPERIENCE
It’s not every day a dozen Aston Martins drive in a convoy through the streets of Beverly Hills. Even rarer? All the drivers are women.
Aston Martin Beverly Hills hosted a women's drving experience with President of Aston Martin Americas, Laura Schwab, at the Beverly Hills Hotel.
In 2018, over half of the top 20 automotive companies had zero women on their executive teams, leaving just 8% of women as executives in the top 20 motor vehicle companies in the Fortune Global 500. At a time when over half of C-Suite leaders in the global automotive industry point to women as a critical pool of underutilized talent, Schwab's success is bringing the industry up to speed.
PARTNERSHIP WITH CHARITY FUNDRAISING PLATFORM OMAZE TO SUPPORT CONSERVATION INTERNATIONAL
Karma Automotive announced it will be partnering with online fundraising platform Omaze to support environmental nonprofit Conservation International. The campaign offers one fortunate winner one of the first 2020 Karma Revero GT units ever produced.
Campaign donations supporting Conservation International will further the nonprofit’s efforts in safeguarding ecosystems integral to the planet’s health. Through cutting-edge science, policy, and partnerships, Conservation International has secured 1,200 protected regions across 77 countries, with over 601 million hectares of critical land, marine and coastal areas protected. Conservation International works to enact change at every level – from groundwork in remote villages to high-level governmental advocacy – moving societies toward a healthier, more sustainable path.
MEDIA EVENTS, PRESS CONFERENCES AND PARTNERSHIPS
KARMA COLLABORATES WITH AMAZON AWS AND BLACKBERRY QNX
Karma’s CES 2020 collaborations showcased how Karma’s luxury EV platform can be used to help innovators develop and prove emerging technologies.
To maximize media and public exposure while leveraging technology relationships, Karma opted for a joint PR strategy at CES, integrating emerging technology from several exhibitors into Karma vehicles displayed throughout the show.
THE WALT DISNEY COMPANY
Developed as part of a six month academic marketing project with Disney Music Group executives, Natasha strategized brand activations and partnerships to launch DCapella, Disney's first acapella group.
The project proposal included a partnership between Disney Music Group and Apple's Animoji to deliver popular Disney acapella songs via iPhone messaging applications to users. Natasha ideated the concept and designed the pitch video using Adobe Premiere and AfterEffects.
MCLAREN SPECIAL OPERATIONS: RACING THROUGH THE AGES COLLECTION
McLaren Beverly Hills, in partnership with McLaren Special Operations (MSO), the bespoke division of McLaren Automotive, joined forces to celebrate the ‘Racing Through the Ages’ collection. This worldwide exclusive event unveiled six one-of-a-kind vehicles by MSO, commissioned by McLaren Beverly Hills, during a special evening of entertainment.
Natasha, in collaboration with McLaren North America's communications team, worked to secure a blend of regional and international media coverage of the special cars, including placements in AutoBlog, Motor1 and Motor Trend.
In addition to traditional media coverage, live Instagram interviews were hosted with Ansar Ali, Managing Director, McLaren Special Operations, allowing brand fans an inside look at the exclusive event, and the chance to have their McLaren questions answered in real-time.
KARMA DESIGN STUDIO SHOWCASE
When tasked with creating a curated media event debuting Karma's new multimillion-dollar design studio, Natasha knew the evening needed to exceed expectations of a typical corporate unveiling. Overseeing event ideation, C-Level approval, budgeting, targeted media outreach and production, Natasha and her team incorporated elements of the brand's tech-focused identity and thought-leadership into the showcase. A curated list of key stakeholders, business partners and media were invited to a red carpet event at Karma's Global HQ for an industry-leading panel on experience-driven luxury design, virtual reality activations and never-before-seen art from Karma's future.
A GLOBAL PRESS REVEAL: AUTOMOBILITY LA
As technology advances at a rapid pace, the tech and mobility industries are becoming increasingly interwoven in consumers' daily lives. Once a futuristic speculation, artificial intelligence, autonomous technology, gamification and biometric identification are now being integrated into the intelligent mobility solutions of tomorrow.
That is why Karma chose AutoMobility LA, LA Auto Show's technology conference, to launch their new tech-focused mobility strategy.
Through targeted outreach, print and digital placements and several national broadcast hits, over 1 billion earned media impressions were secured including coverage on Fox Business Live, Yahoo! Finance Live, KTLA Live, ABC 7 and more.
ROLLS-ROYCE WOMEN'S DRIVE WITH SOHO HOUSE MALIBU
Celebrating the season in true Southern California style, Rolls-Royce Beverly Hills hosted a Women Behind the Wheel Ladies Yoga and Brunch at Soho House Malibu.
The morning began with an all-women’s drive from Rolls-Royce Beverly Hills to Soho House Malibu's private beach club, Little Beach House Malibu. Upon arrival, guests were greeted with bright blue skies, a collection of Rolls-Royce yoga mats and a private yoga session on the beach taught by a Soho Malibu yoga instructor.
After yoga, guests socialized over brunch at Little Beach House, enjoying a curated menu of health-conscious fare and a bespoke gift bag from event sponsors containing luxury goodies designed for pampering and relaxation.
BEVERLY HILLS CHAMBER OF COMMERCE: LUNAR NEW YEAR
Produced with the Beverly Hills Chamber of Commerce Asian Business Connection, Lunar New Year welcomed more than 400 guests, representing Beverly Hills businesses. Guests included high net worth professionals, media, celebrities, entrepreneurs, local and regional government officials, and other community influencers. The event featured traditional Lunar New Year entertainment with a Beverly Hills touch.
As a board member of the Beverly Hills Chamber of Commerce, Natasha oversaw Rolls-Royce Motor Cars of Beverly Hills and McLaren Beverly Hills' participation in the event, including venue design and run-of-show, VIP outreach and the unveiling of three specially-commissioned Year of the Pig Rolls-Royces a one of a kind Cabbeen Collection McLaren 570GT by McLaren Special Operations.
COMMUNITY INVOLVEMENT: TOURING KICC
Introduced by Natasha Overin, Karma invited Ferrari Club of America owners to Karma's Innovation and Customization Center in Moreno Valley, Calif. for a tour of its $100 million dollar manufacturing facility.
DYNAMIC STORYTELLING: REPORTING ON SOCIAL ACTIVISM, ENTERTAINMENT AND POLITICS
Natasha's diverse background includes multimedia storytelling; as a multifaceted communications professional with a degree in both journalism and public relations, Natasha is just as comfortable pitching stories as she is producing them.
The above highlight reel showcases some of Natasha's reporting work, covering topics including social activism, entertainment and wellness.
Natasha Overin is a Southern California-based communications professional with a strong background in technology, luxury and sustainability industries. She currently serves as a Public Relations Specialist for Karma Automotive, a high-tech incubator and creator of luxury electric vehicles. At Karma, Natasha supports and develops organizational communications strategy, including project management, media relations, crisis and corporate communication, and global product launches. In addition to providing PR strategy for the company's North American market, Natasha also oversees PR for the brand's recent retail expansion into Europe.
Prior to joining Karma, Natasha served as a public relations and marketing coordinator for O'Gara Coach Beverly Hills, a globally-leading luxury automotive group and retailer of Aston Martin, Bentley, Bugatti, McLaren, Lamborghini and Rolls-Royce Motor Cars throughout Southern California. At O'Gara, Natasha collaborated with McLaren's corporate public relations team to lead regionally-targeted media activations launching McLaren in Beverly Hills and San Diego.
During college, Natasha developed a six-month project with Disney Music Group, working alongside classmates and the DMG executive team to design a creative marketing campaign launching D-Cappella, Disney's premiere a cappella group, targeted at millennial and Gen Z audiences.
Natasha holds a Bachelor of Arts in Journalism with a Specialization in Public Relations and Marketing Minor from California State University, Long Beach, in addition to supplemental courses in AI and Machine Learning through General Assembly in Santa Monica, Calif. She graduated CSULB with an academic scholarship, membership in Kappa Tau Alpha National Honors Society, and was named "Most Outstanding Public Relations Graduate" of her graduating class.
An active member of the community with a passion for helping individuals and causes succeed, Natasha has also supported campaign development for Surfrider Foundation, served as a board member on the Beverly Hills Chamber of Commerce and volunteers her time as a guest speaker and mentor for college students and youth.