Natasha Overin is a Southern California-based communications professional with a diverse background in automotive, technology, and sustainability industries.
Natasha works with brands to craft public relations and marketing strategy, create engaging social content, and write compelling website copy, press releases, SEO blog posts, and articles to help brands increase visibility, build credibility, and drive sales.
Currently, Natasha plans and oversees American Honda’s North American motorsports marketing at Honda Performance Development, supporting marketing and communications strategy across Honda and Acura North American motorsports programs.
Lessons learned during her time at Karma Automotive, the Southern California-based electric vehicle manufacturer and mobility technology incubator, prepared Natasha for her current role. At Karma, Natasha developed corporate communications strategies, including project management, media relations, crisis and corporate communication, and global product launches.
Prior to joining Karma, Natasha led public relations and marketing initiatives for O'Gara Coach Beverly Hills, a globally-leading luxury automotive group and retailer of Aston Martin, Bentley, Bugatti, McLaren, Lamborghini and Rolls-Royce Motor Cars throughout Southern California. At O'Gara, Natasha collaborated with McLaren's corporate public relations team to lead regionally-targeted media activations launching McLaren in Beverly Hills and San Diego.
Outside the automotive industry, Natasha developed a six-month project with Disney Music Group during her senior year of college, working alongside peers and Disney's executive team to design a creative marketing campaign launching D-Cappella, Disney's premiere a cappella group, targeted at millennial and Gen Z audiences.
Natasha holds a Bachelor of Arts in Journalism with a Specialization in Public Relations and Marketing Minor from California State University, Long Beach, in addition to supplemental courses in AI and Machine Learning through General Assembly in Santa Monica, Calif. She graduated CSULB with an academic scholarship, membership in Kappa Tau Alpha National Honors Society, and was named "Most Outstanding Public Relations Graduate" of her graduating class.
An active member of the community with a passion for helping individuals and causes succeed, Natasha has also supported campaign development for Surfrider Foundation, served as a board member on the Beverly Hills Chamber of Commerce, and volunteers her time as a guest speaker and mentor for college students and youth.